Turn customer behaviour
into commercial growth
Turn customer behaviour
into commercial growth
Turn customer behaviour
into commercial growth
Coucou helps established retail and DTC brands turn under-used customer data and martech into intelligent lifecycle journeys and into sustainable revenue growth.
Trusted by growth led teams
Trusted by growth led teams
From campaign chaos to lifestyle clarity
From campaign chaos
to lifecycle clarity
Most Brands
Most Brands
Revenue lives and dies by the next campaign
Team Stuck in reactive mode
Data and platfroms undertilosied
Hard to prove ROI beyond opens
Always-on journey's driving revenue
Team focused on Strategy
Data unlocked with behaviour led insight
Clear line from lifecycle to LTV
Services
What we can do for you
01
CRM & Lifecycle Audit
Strategise
02
Campaign Delivery
Perform
03
Lifecycle Programs
Grow
01
CRM & Lifecycle Audit
Strategise
02
Campaign Delivery
Perform
03
Lifecycle Programs
Grow
01
CRM & Lifecycle Audit
Strategise
02
Campaign Delivery
Perform
03
Lifecycle Programs
Grow
our process
From Insight
to Impact
From Insight
to Impact
From Insight
to Impact
01
Diagnose
We map what’s happening in your customer data and lifecycle so we know exactly where revenue and experience are leaking.
01
Diagnose
We map what’s happening in your customer data and lifecycle so we know exactly where revenue and experience are leaking.
02
Design
We turn insights into a clear lifecycle plan: what to build, in what order, and how we’ll measure impact.
02
Design
We turn insights into a clear lifecycle plan: what to build, in what order, and how we’ll measure impact.
03
Deliver
We implement the highest‑impact journeys inside your existing tools—cleanly, quickly, and with quality control.
03
Deliver
We implement the highest‑impact journeys inside your existing tools cleanly, quickly, and with quality control.
03
Develop
We embed the playbooks, reporting rhythm, and ways of working so results keep compounding long after launch.
04
Develop
We embed the playbooks, reporting rhythm, and ways of working so results keep compounding long after launch.
01
Diagnose
We map what’s happening in your customer data and lifecycle so we know exactly where revenue and experience are leaking.
02
Design
We turn insights into a clear lifecycle plan: what to build, in what order, and how we’ll measure impact.
03
Deliver
We implement the highest‑impact journeys inside your existing tools—cleanly, quickly, and with quality control.
03
Develop
We embed the playbooks, reporting rhythm, and ways of working so results keep compounding long after launch.
Built for your stack
Built for your stack
We plug into your existing tools and set everything up for seamless growth.
Klaviyo
Mailchimp
Emarsys
Hubspot
Tall Bob
Braze
WHY CHOOSE COUCOU
WHY CHOOSE COUCOU
Proven Results
Proven Results
Proven Results
*Results vs Same period LY
0x
0x
Revenue from automated campaigns
0x
0x
Revenue from automated campaigns
0%
0%
Increase in conversion rate from leads to active customers
0%
0%
Increase in conversion rate from leads to active customers
0%
0%
decrease in churn After 6 Months vs Same Period LY
0%
0%
decrease in churn After 6 Months vs Same Period LY
0%
0%
Increase in purchase frequency
0%
0%
Increase in purchase frequency
Loved by growth focused teams
Loved by growth focused teams
"Alex has a remarkable knack for innovation and a keen eye for leveraging new technologies to address business challenges and drive customer-centricity. Alex consistently sought out cutting-edge solutions, showcasing a proactive and forward-thinking approach that significantly contributed to the success of the implementation of one-to-many and one-to-one SMS and email communications for CAMILLA."
Tracy Jones-Harris
Head of Digital, CAMILLA
"Alex and his team delivered a fantastic result for our complex email setup! They communicated clearly throughout the entire process and left no stone unturned when resolving our email authentication issues. We now have full confidence that our email setup is functioning perfectly and deliverability is fully optimised. I'd definitely recommend Alex and his friendly team for anyone needing expertise in email deliverability and setup!"
Jordan Salisbury
Lead Message & Design, Torqn
"We had the pleasure of collaborating with Alexandre to initiate Samsung's journey towards ensuring optimal inbox deliverability with Validity Everest in the APAC region. His ability to grasp complex logic and lead the project makes him a standout partner."
Jefferson Siow
Technical Account Manager, Asia Pacific, Validity
"Alex has a remarkable knack for innovation and a keen eye for leveraging new technologies to address business challenges and drive customer-centricity. Alex consistently sought out cutting-edge solutions, showcasing a proactive and forward-thinking approach that significantly contributed to the success of the implementation of one-to-many and one-to-one SMS and email communications for CAMILLA."
Tracy Jones-Harris
Head of Digital, CAMILLA
"Alex and his team delivered a fantastic result for our complex email setup! They communicated clearly throughout the entire process and left no stone unturned when resolving our email authentication issues. We now have full confidence that our email setup is functioning perfectly and deliverability is fully optimised. I'd definitely recommend Alex and his friendly team for anyone needing expertise in email deliverability and setup!"
Jordan Salisbury
Lead Message & Design, Torqn
"We had the pleasure of collaborating with Alexandre to initiate Samsung's journey towards ensuring optimal inbox deliverability with Validity Everest in the APAC region. His ability to grasp complex logic and lead the project makes him a standout partner."
Jefferson Siow
Technical Account Manager, Asia Pacific, Validity